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The Single Hardest Part of Scaling a Business Revealed

Perpetual Traffic

CHAPTER

Lessons in Baseball and Business

The chapter delves into the parallels between baseball and business, focusing on perseverance in the face of failure and the importance of learning from setbacks. It discusses the value of analytics and data in advertising campaigns, drawing connections between number crunching in baseball and digital marketing. The speakers highlight the significance of specialization in scaling a business, emphasizing the benefits of initially specializing and later expanding based on customer demand.

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