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277 - Ask Me Anything with Chris Walker | Demand Gen Live S2 x76

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Companies can't implement because they're still stuck on an high volume m c i model. Go to market as a team sport. Demand gen can't do it on their own, although a lot of companies think that they're going to hire us and then four months later were gong to solve all their business problems there nd get tens of millions of dollars of revenue. It involves sales, product marketing, finance, operations, customers, success. So and it requires leadership at the functional level and at the company or organizationa level that can bring those pieces together in a cohesive way.

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