Content, It's Always Going to Be Content

If you don't write about cats, you're not going to be ranking for cats. That's kind of obvious and needs to be optimised. If content is done properly, if it's the tenex content, it will attract people. And then let lastly, if you're right about whatever the topic is, and it matches the intent of the article, matches the user intent, there's your ue user behavior metric. So it all starts from content. It typically, in a lot of cases, 99 % of the cases, it starts with content.