3min chapter

Product Marketing Life cover image

Creating tangible outcomes through growth and product marketing teams | Jana Frejova, Spendesk

Product Marketing Life

CHAPTER

Product Marketers, Sometimes You Can't Be, I Feel Like.

It's sometimes harder for product marketers to put a quantitative aspect to the outcomes of the work that we're doing. So when you spend weeks, if not months, getting an experiment up and then the results aren't as exciting as you would hope to be, it's easy to cling to even the smallest of changes with excitement. I'm quite excited that product marketing and gross are so aligned because product marketing isn't actually such a cross functional function. That's such an oxymoron, but you know what I mean.

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