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040. Colin Mayer: Putting Purpose into Practice

Leading Transformational Change with Tobias Sturesson

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The Purpose of a Business

Milton Friedman put forward some 60 years ago that there is only one social purpose of business to increase profits. So long as it stays within the rules of the game has been the basis of an increasingly so the way in which we have run not just our companies but our financial sectors and our economies more generally ever since. But I know that you question that assumption of the fundamental purpose of a business. Could you talk to us of why you do that and why you think that model and that idea is wrong?

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