Since joining Rodan + Fields, Anncy Rowe, Chief Commercial Officer, has transformed how the brand connects with consumers, leading marketing, sales, digital, and ecommerce with a fresh, strategic vision. With over a decade of experience at Maybelline and Lancôme, she brings unmatched expertise in brand innovation and consumer-first creativity, launching award-winning campaigns and products that resonate deeply with audiences.

Rodan + Fields, founded by two female dermatologists, is built on Women-Backed Science™, evolving with skin’s changing needs—from breakouts to melasma to menopause. Known for clinically tested formulas and real results, the brand offers regimens, serums, lash and brow enhancers, moisturizers, sunscreens, and haircare treatments. With best sellers, derm-approved picks, and personalized tools like the R+F quiz, it’s easy for anyone to find the perfect solution. Under Anncy’s leadership, Rodan + Fields continues to combine science, accessibility, and purpose to transform both skin and lives.

In this episode, Anncy also discusses:

Coming back to the trusted experts and why customers love derm-backed skincare
Simplifying skincare with the right ingredients with the right products in the right order
The transformation of the brand to DTC
The unpredictable era of digital marketing
Launching their newest brand campaign, Love What You See
Expanding their retail presence at Ulta

We hope you enjoy this episode and gain valuable insights into Anncy's journey and the growth of Rodan + Fields. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Rodan + Fields at

www.rodanandfields.com/en-us

and on Instagram at @rodanandfields

Rated #1 Best Beauty Business Podcast on FeedPost

This episode is brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co

rebuilding family dynamics as an adult

soju with sarah

Intro

The AI-powered Podcast Player