All apple's recent hires, which are all very focused on fashion. Why they're not? They're not dumb. And yes, the status is nice, and the status probably enables apple to get more of a magine than te otherwise could get. My only push back would be that fundamentally, wee buying technology. If if people start to think, in cupetino, that they're in the business of selling handbags then there's going to be a problem.