What's Driving the Change?

Alan Murray visits Google to discuss his book "Tomorrow's Capitalist: My Search for the Soul of Business", a frontline report on the business revolution that is transforming much of the corporate world. "Tomorrow’s Capitalist" reveals how corporate CEOs—the ultimate pragmatists—realized how critical it is that they confront the fundamental issues of our time: climate, diversity and inclusion, inequality, and workforce opportunity, in response to their employees and customers who are demanding corporate change. Narratives about the failures of capitalism, the greed of the 1% and the blindness of corporations to public need have made their mark and are driving change. These aren’t the superficial cosmetic fixes that have generated cynicism in the past, but a revolution in the way corporations are imagined and run.

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