Forecasting CAC in Uncertain Times
Ecommerce Playbook: Numbers, Struggles & Growth
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CTC 2023 Revenue Forecasting
CEO: I have many sleepless nights over this endeavor, because if you've been responsible for this activity over the last two years, it has been incredibly volatile and difficult to do. And so what Steve and I and Steve leads sort of data science here at CTC and a great follow on Twitter and is constantly publishing a lot of the information he's responsible for the CDC index that we publish regularly. So even though we're just using sort of historical performance to indicate future outcome, there's limitations to that.
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