14. Why Do Most Ideas Fail to Scale?
The Freakonomics Radio Book Club
00:00
The Power of Messages
The dominican republic had a problem. Millions of citizens weren't paying the taxes they owed. The country's equivalent of the i r s put into action a campaign to increase tax compliance. Almost every person or entity that decides not to pay their taxes is essentially weighing the benefits versus the cost, writes David Perry.
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