How to Achieve Success in a Sales Call

A lot of sales organizations still make this mistake where reps are thinking meetings and calls versus what are the outcomes that will actually advance a deal either faster to close one or faster to close loss. I've learned to approach selling this way and I tell my clients this, don't think about what you want to learn in a sales call. In the stages of the sale, I think are based on what you learn and when you've learned enough to advance it.