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Political Strategies and Media Dynamics
This chapter explores the Conservative campaign tactics under the guidance of an Australian strategist, notably focusing on Isaac Levito's 80-20 theory. It contrasts communication styles among politicians, critiques media portrayals, and discusses upcoming electoral dynamics, including the unique positioning of the SNP amid voter frustrations. Furthermore, it examines shifting voting demographics, particularly the engagement strategies targeting older voters by the Conservatives against the backdrop of youth support for Labour.