The Rest Is Politics cover image

257. Diane Abbott, Nigel Farage, and how to plan a campaign

The Rest Is Politics

CHAPTER

Political Strategies and Media Dynamics

This chapter explores the Conservative campaign tactics under the guidance of an Australian strategist, notably focusing on Isaac Levito's 80-20 theory. It contrasts communication styles among politicians, critiques media portrayals, and discusses upcoming electoral dynamics, including the unique positioning of the SNP amid voter frustrations. Furthermore, it examines shifting voting demographics, particularly the engagement strategies targeting older voters by the Conservatives against the backdrop of youth support for Labour.

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