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How not to plan - Les Binet & Sarah Carter

Uncensored CMO

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How Not to Get Catched Short, Right?

Leslie: I've done an agency role in the last three years, fascinating. You can kind of see how this stuff gets applied. There's so much rich intelligence out there and wisdom that any marketer could benefit from. Les: It's just to connect marketers with great planning and great thinking that's out there. Now, I'd love to go through all 66.

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