2min chapter

Marketecture: Get Smart. Fast. cover image

Episode 18: Chris Kane's Mission to Kill Bad Supply

Marketecture: Get Smart. Fast.

CHAPTER

The Trade Desk's Exclusive Deal With Walmart

It's unbelievably rare that a media company can operate an actual walled garden. Roku is indicated they're going to be more interoperable with third-party demand. It's just too big a pool of money for most media companies to walk away from. The trade desk did an exclusive deal with Atene to get Atene's buy now pay later data into its attribution models and its targeting.

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