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6min chapter
The Innoficiency Principle with Blair Enns
The Soul of Enterprise: Business in the Knowledge Economy
The Universal Problem With Marketing Procurement
Greg Kite: Once you get your head around it, you can't unsee this. He says the inefficiency problem takes place when marketing procurement people try to procure creativity effectively. Kite: In any department, in any organization, staff are optimized to the goals of the department and not the organization. And so even the procurement professional who knows that they are maybe impairing the organization long term by driving efficiencies into the purchasing of ideas and advice, their bonus is based on savings, right?
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