How Important Is Your Brand Image?

i had literally zero idea of the kind of things that you would work on youow nowadays. So i took a look at your web site. Now, just like allrit this is, there's some interesting things on here. And one thing that i think a lot of of sellers wonder, and i notice it was a big part of your your web site was brandingand that that's like uf i had a dollar for every time in a facebook message group somebody says, you know, hey, i'm just starting off on amazon. How important is my brand? Or at what point should i consider branding? I guess you could say they should be doing for their brand image.