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How to Find Great Creators
I just had a client recently give me feedback that she thought some of the creators I sourced for their brand were too stationary. Do you feel like the ones that are stationary versus in motion perform better? You know how some creators can like move around where they're talking and they hold their their arm out? It's so funny. But it's interesting. There was a brand who hired me to source creators for them. And one of the ad units that the competitive agency did was like a testimonial of someone literally walking around their house using my brief. So even though for the creator and for the brand reviewing the content, it feels like a talking head piece of content where you're just looking