How to Build a Client Advisory Board

John: Instead of building an advisory board, what I've done and what I would recommend is as you pitch customers, there will be invariably some customers who are like, man, this is a cool idea or you're a compelling person. And then at some point in the first year, create some kind of like a client advisory board. John: If you have a good one that lasts a long time, then maybe ask them to invest and give them a sweet deal along with the investment. He says anyone worth being an advisor probably should have $25,000 to put into your company.

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