3min chapter

Young and Profiting (YAP) with Hala Taha  cover image

YAPClassic: Richard Moore on The Laws of Selling | Part 1

Young and Profiting (YAP) with Hala Taha

CHAPTER

How to Warm Up Cold Callers

Sally Kohn: I see that you're still a champion of cold calling despite that it has a reputation of a method that's really going out of style. So tell me, why do you still encourage it? Kohn: Because a lot of people still use it and pay me to help them with it. But only if you recognize that it is dying because mostly people are irritated by it if you do it wrong.

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