What Works cover image

The Spectacle of Influence(rs) with Sara Petersen

What Works

00:00

Trust and Influence in Social Media

This chapter examines the impact of personal storytelling on social media trust dynamics, contrasting follower narratives with expert opinions. It also discusses the complexities of para-social relationships and the unique influence of wellness-focused social media influencers on perceptions of motherhood and individualism.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app