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5min chapter
A systematic approach to GTM infrastructure and talent with CRO, Martin Roth
The Revenue Leadership Podcast with Kyle Norton
Establishing a Robust Go-To-Market Infrastructure
This chapter explores the key elements necessary for establishing an effective go-to-market (GTM) strategy, with a particular focus on operational rigor and structured meeting schedules. It outlines various types of meetings that enhance communication, accountability, and team performance within the sales department.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode