Salesforce's Emerging Tech and Product Group Meets Adam Kaplan

In today's episode of The Metaverse Podcast, we talk to Max Comparetto, co-founder at Salesforce Web3 Studio, with the mission to build customer loyalty in Web3 on a trusted platform.

Max joins our host and CEO, Jamie Burke, to discuss the personal journey of integrating Web3 into a Web2 corporate environment. If you're involved in a B2B business and considering Web3 solutions, this episode is for you. Tune in to:

• Discover the highs and lows of creating a Web3 division within Salesforce;
• Learn about the blockchain solution products offered by Salesforce;
• Understand how to handle resistance from coworkers opposed to implementing Web3 solutions;
• Identify the industries most receptive to Web3 approaches.

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Whether you’re a founder, investor, developer, or just have an interest in the future of the Open Metaverse, we invite you to hear from the people supporting its growth.

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