Growth Rat: Pick a growth rate and then go week to week, finger out the obstacles and how you should hit that. Another way to do it is time box and absolute goal. If you're somewhere close to zero users to day, often you'll get something higher. Use these as a motivational tool. It's ok if you don't hit your goal one or even two weeks in a row, as long as you understand why. You should be always asking yourself what is the biggest obstacle in my way of hitting my weekly target? How do i overcome this? And be obsessive of this?

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