7min chapter

On with Kara Swisher cover image

Uber’s Profit, Power and Problems with CEO Dara K

On with Kara Swisher

CHAPTER

Uber's Evolving Pricing and Leadership

This chapter explores the significant changes in pricing and driver earnings on the Uber platform post-pandemic, highlighting a 40% increase in fares and even greater earnings for drivers. It also examines the company's leadership transformation and the cultural shifts necessary for transitioning from aggressive tactics to a more responsible and ethical approach in the industry.

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