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Ep. 49: Meta's Metrics, Retail Media Acceleration Vs. E-Com Deceleration, the Cord-Cutting "Singularity" and More

Madison and Wall Podcast

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Inflated Metrics and Continuous Advertising Investment Amid Economic Challenges

This chapter delves into recent allegations of inflated ad metrics by Meta, drawing parallels to previous occurrences and discussing the complexities of budget allocation among marketers. It also examines current advertising trends, highlighting continued investment in the face of economic challenges.

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