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Seth Godin | Everything You (probably) DON'T Know about Marketing | Podcast series / Marketing

Behind the Brand with Bryan Elliott

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The Marketing of Marketing

Marketing is not an insult. It's compliment Because what marketers do is we make change happen Okay, we change for who? So that's the first part and then I get to this idea that culture Defeats everything if you've got culture at your back what you're doing is easy. If you're trying to change the culture it's difficult. And then I talk about affiliation versus dominance because I see that more and more everywhere I look. Then I end with a bit of a rant about is the work we do evil Are we responsible for it? What are we doing here with this super powerful tool? Partly because we all have it if you have a keyboard you can touch

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