How to Be the Big Fish in the Small Pond

I think it's kind of a race to the bottom with self-help books where they all want to tell you that you can either improve instantaneously or, you know, with a tiny amount of effort using this one simple trick. So I really, every article I write, I try to write the best article that's ever been written on that topic. And then I think that's much more doable than people realize because that might sound incredibly intimidating. But the topic doesn't have to be huge, right? You can narrow the topic and you can also narrow the audience if you want. Just because something is a niche doesn't mean that it must be really small and fragmented.