Adspend with Ash Melwani and Rabah Rahil cover image

EP 05 - How To Scale TikTok Ads Profitably in 2022

Adspend with Ash Melwani and Rabah Rahil

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How to Go Viral on TikTok?

On most platforms, if you're going to talk about like Facebook ads or let's say Instagram ads versus like an Instagram organic video, the best practices are very different. No one on organic social, organic Instagram is talking about the hook. On TikTok they are and it's entirely how the algorithm works. 85% of people on TikTok use a 4U page. They don't use who you're following. Because of that, right? That is prospecting. You're now showing content to people who don't know, like and trust you, who don't follow you. So with that being said, what are the principles that makes a good TikTok? You have to have

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