Bob Iger - Executive Chairman of The Walt Disney Company
Coffee with The Greats by Miles Fisher
00:00
Story Telling on Exploits
He looked for a story in everything. And what he really looked for was a story that had a particular personality at its centre. He scoured the world, not just for events, but for interesting athletes. So if we were preparing for an olympic in montreal, canada in 19 76, he made sure that you knew who a nadia comaniche was - even though she was an obscure romanian gymnast. That connection that he always made to the human being behind the achievement was very powerful on exploits.
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