The Raw Material in YNAB Is Ideas. That's the Raw Material

I think the finished, the finished good that you're actually selling the customer is like the progress they're trying to make in the job they've hired you to do. Like I would be broader than like a feature as like a feature. I think that's a trap, but it would be like story brand style. It would be the, the hero being heroic. Yeah. And so YNAB, you know, when a customer subscribes, YNAB's like, oh, we got the better end of that deal because we're ... and the person walking away hopefully, right? The person walking away is like, oh man, this is a hundred bucks a year. And