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In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-form video content, and the importance of user-generated content and micro-influencers.
Neisser emphasizes the need for a holistic marketing approach, innovations in merchandise, and the significance of mobile ordering for concessions. He also explores donor engagement strategies and the integration of NIL athletes into marketing campaigns, highlighting the evolving landscape of sports marketing.
Takeaways
- AI will enable hyper-personalization in fan engagement.
- Membership models are evolving to be more flexible.
- Short-form video content is crucial for reaching younger audiences.
- AI can automate content creation for real-time updates.
- Micro-influencers can significantly impact local marketing efforts.
- A holistic marketing approach is necessary for effective attribution.
- Limited edition merchandise can drive fan excitement and sales.
- Mobile ordering will enhance the game day experience.
- Donor engagement should go beyond just financial contributions.
- NIL partnerships can boost marketing efforts and revenue.
Chapters
00:00 - Introduction to Sports Marketing Predictions
02:06 - AI and Hyper-Personalization in Fan Engagement
04:30 - The Rise of Membership 2.0
06:25 - Short Form Video Dominance
08:50 - AI-Generated Content for Real-Time Updates
09:19 - User-Generated Content and Micro-Influencers
12:10 - Shifting from Old Attribution Models
14:48 - Merchandise Innovations and Limited Edition Drops
17:35 - Game Day Innovations and Mobile Ordering
20:27 - Donor Engagement Beyond Cash
21:45 - NIL and Team Synergy
23:39 - Creator Partnerships and NIL Expansion
25:30 - Emerging NIL Platforms for Smaller Markets
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