The Future of Social Media and Influencer Media

Today's social media is very different from what you're kind of talking about I mean the hot thing is these short form videos that are fed to you in an algorithmic manner. tick tock is a great example of sort of an entertainment company that is specialized in AI and I don't particularly think of them as a social platform. So how do you think about the future or do you think that there's always going to be this market for both?