4min chapter

Nudge cover image

#75: Beware of Behaviour Science BS

Nudge

CHAPTER

What Are Some of the Examples of Nudges Failing to Reproduce?

replication crisis is a problem with studies that claim to show an effect, but don't. Jason explains what we should look out for in these failed experiments. He says the priming literature is just now the poster child for this kind of research. The idea you can plant a subtle idea in someone's mind and then that will have a major change in their behaviour. And how much of that is going to be actually a robust effect? he asks.

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