RV 71 - From Engagement to Revenue | Anthony Kennada
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The Importance of Strategy and Measurement in B2B Marketing
Most most companies are marketing teams content teams are writing mainly for an SEO algorithm. Even social seems like a throw away at this point. We're using machine learning principles to be able to sort through what becomes kind of a big data problem from an engagement perspective and look for signal. What topics are resonating with your audience? How does that content actually translate to pipeline creation?
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