Google’s AI Mode, OpenAI’s io buy, Publicis’s Capitv8 capture + Google’s AI ads era with Dan Taylor
The Digiday Podcast
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Publicis Acquires Captivate: The Shift in Influencer Marketing
This chapter explores Publicis's $150 million acquisition of Captivate and its implications for the influencer marketing landscape. It addresses the consolidation trend, the evolving nature of influencer roles, and concerns about their autonomy and compensation in an increasingly commercialized environment.
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