When a childhood dog attack left her scarred, Laura Ramos James learned firsthand what it means to be an injury victim. Today, she reveals how authentic community engagement built her thriving practice, and why staying true to your purpose creates sustainable growth.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.

From grassroots marketing to scaling with purpose, Laura shares how genuine community connections generate high-value cases without traditional advertising spend. Whether you're starting your firm or looking to scale authentically, this episode reveals proven strategies for sustainable growth.

We discuss:

Landing a multi-million dollar case months after opening her firm
Building a dream team through intentional hiring and culture
Leveraging attorney associations for referrals and growth
Serving underrepresented communities while scaling a successful practice
Why authentic marketing beats forced networking every time

Guest Details

Laura Ramos James is the Founder of Ramos James Law, a recognized Texas personal injury firm. Named a "Changemaker" by Austin Woman Magazine and one of Austin's #1 Personal Injury Attorneys since 2022, she's known for advocating for disadvantaged communities while building a thriving practice.

Laura Ramos James: LinkedIn, Instagram
Ramos James Law: Website

Chris Dreyer and Rankings Details

Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.

Rankings: Website, Instagram, Twitter
Chris Dreyer: Website, Instagram
Newsletters: The Dreyer Sheet
Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize

Work with Rankings: Connect

Time Stamps

00:00 Intro

05:02 Building the Dream Team Through Trial and Error

06:33 Personal Journey into Personal Injury Law

09:10 Marketing Break: Personal Injury Lawyer Marketing Book

10:14 Community Engagement & Authentic Marketing

12:57 Leveraging Attorney Networks & Professional Associations

15:09 Creating Impact in Underserved Communities

16:27 Daily Practices for Success & Closing Thoughts

Emmet Kirwan: Focus Ireland Activism & A Christmas Carol

The Last Word with Matt Cooper

Outro

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