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EP 420: Why every business is "on a mission to..."

What Works

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The New Spirit of Capitalism

Sociologists Luke Boltansky and Eve Chiapello call the new spirit of capitalism. They argue that self-organized creative beings must be guided in a direction decided only by a few. This is where leaders and their visions come into the picture, they say. The vision has the same virtues as the spirit of capitalism, for it guarantees workers commitment without recourse to compulsion.

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