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Ep38 "The Power of Non-Monetary Incentives: Lessons from the Military" with Lt. Gen. Thomas Bostick

All Else Equal: Making Better Decisions

CHAPTER

The Importance of Corporate Social Responsibility and Integration with Strategy

The hosts discuss the trend of purpose-driven corporate communication and corporate social responsibility, questioning its genuineness and highlighting the younger generation's preference for socially and environmentally responsible companies. They differentiate between greenwashing and genuine commitment, using CSX as an example of successfully integrating corporate social responsibility with overall strategy.

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