Soudy arabia is making an unlikely pitch to be a hollywood of the desert. A few years ago, saudi rabia began its new surprising embrace of legalized cinemas. It's got about 500 screens now, and people reckon that by about 20 25, it could have the world's tenth biggest box office. By filming movies there, by inviting hollywood stars there, it's just a way of kind of softening the country's international image a bit.