2min chapter

The Storytelling Lab cover image

Stories That Sell in Three Minutes with Dan Manning

The Storytelling Lab

CHAPTER

Don't Try to Get Cute. That's Classic.

Don't try to be clever or cute. It rarely works, but certainly not at the expense of being clear and communicating to people effectively. When you do that, it's easier to deliver the story conversationally. You don't have time to let this subplot develop over, you know, over 30 minutes or 10 scenes. You've got to get to it.

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