3min chapter

Marketing Made Simple cover image

#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging

Marketing Made Simple

CHAPTER

The Importance of Staying on Point

"I worked very hard to develop that character who walks behind Santos with a phone in his ear," she said. "That story of my motivation to become a reporter was there." She added: "When you get in front of an audience, like you don't control the questions that are being asked ... it's really about staying on point and staying on brand"

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