OnBD with ALF cover image

D2C - the marketing challenge of convenience vs. commitment

OnBD with ALF

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The Importance of Buying Online in a Crisis

People are spending more time indoors and we sell predominantly indoor plants at the moment. A huge number of them luckily have discovered all the benefits of buying online. So they kind of had to try it and a lot of them discovered that they like it. And then yeah, you lay on top of that people were looking for a hobby,. Do you see that as an opportunity? I mean, if you look at the U.S., WPP actually held a conference as part of the store, which is their retail specialist arm on cannabis retailing. Do you see That as an opportunity or not? It's almost a perfect storm of different changes at the same time.

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