The Power of Smart Associations and Effective Content

What brand was born in the recession and became one of the fastest-growing businesses in history? They turned down an offer from Google for $6 billion two years later. Kipp and Kieran go around the web and discuss the opportunities of short-form videos, best pricing strategies during a recession, tips for leaning into your best ideas, simplicity in storytelling, and more!

Links:

Groupon https://www.groupon.com/ 

Descript https://www.descript.com/ 

Andrew Mason, CEO of Descript https://twitter.com/andrewmason 

Alex Lieberman’s 60-second start-up video series https://twitter.com/businessbarista/status/1539601675081613312

If you like this episode, check out our episode with Alex Lieberman! https://link.chtbl.com/HSVtL8Jt 

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Links:

Kipp Bodnar, https://twitter.com/kippbodnar 

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.