3min chapter

Speaking of Psychology cover image

How to get unstuck, with Adam Alter, PhD

Speaking of Psychology

CHAPTER

The Importance of Passion in Innovation

A lot of the time when you're looking for something, if you're trying to make a clinical drug that you're making or you're searching for some form of originality and success. You become very heavily invested in the thing that you're working on. The golfer Sam Snead described the process of swinging the golf club as cradling a bird. And that's kind of how I think the best, most nimble minds think about their ideas.

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