How to Get Started With Google Analytics 4

Zach Duncan is president of Root and Branch Group, a consultancy that helps businesses use analytics to be more profitable. Zach used data in both his day job at the time and also his night job. He was playing online poker for hours a night when he first started learning about Google Analytics 4. "I am super stoked that you're here because the world needs to hear what we're going to be talking about," says Mike Downey.