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How thinking like a musician and songwriter can help you create breakthrough advertising campaigns with Ned Brown

Confessions of a Creative Director

CHAPTER

The Importance of Positive Napping in Creative Leadership

"It's our job to kind of create the environment where people feel safe to do that," he says. "You can get great work through fear and intimidation, but only for a very short window of time" 'People are running on the wrong kind of energy,' she adds.

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