[recession series] How to grow during a decline with Moeed Amin
Outbound Squad
Is That Something in the Background There?
In recessions, it's protection. That's when that certainty element of the human needs comes out really strong. So use the words that your buyers are using. Figure out why they're using that word and what that word means to them. Ad, and, and think about where you can ad value to those words or the action or the intention by which those words are representing.
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