two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update
two & a half gamers
00:00
How to Optimize a T-Ras Campaign
Felix: What is prompting this like that Google is opening up and letting like being more open when historically they've been one of the most closed ecosystems with these type of things. T-RAS, what does the T-stand for? Target RAS. Felix: You need to get enough data to be able to judge properly if you are getting good or bad numbers. So even if you have like 30% ads and 70% in apps, it's still worth the try as we discussed in the last sessions.
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