Banking Transformed with Jim Marous cover image

The Exciting Evolution of the CFO in Business Transformation

Banking Transformed with Jim Marous

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The Future of Finance

Finance is playing a much more important role at the forefront and across the entire enterprise. I mean, we've been calling it integrated business planning. If you think about XP&A or FP&A, what that really means, it's that planning part. But now with so much around data and insights, we're actually driving and starting the feedback loop where finance can predict and support marketing to support sales; then it goes back into kind of that feedback loop because it goes into reporting.

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