How Agencies Can Provide First-Rate Customer Onboarding
The Animalz Content Marketing Podcast
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Content Marketing Experts Are Good at Writing Things Down, Right?
A new point of contact joined a very technical company, and we started talking at a very tactical level about article quality. It became clear that the main problem was that we didn't have a strategy to clearly demonstrate our understanding on what they do. And because of that, there was not the trust there for her to say, ya, you can create great, great content. So ultimately they decided to hire someone in house to work closely, you know, day to day with them,. which made sense, because that trust wasn't there. That's helped us berth this new way of doing strategy and writing things down"
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